Free Tool
Utilization Rate Calculator
Calculate your agency's utilization rate, see how it compares to benchmarks, and find out how much revenue you're leaving on the table.
Your numbers
10
30h
Hours logged to client work
40h
Total working hours (usually 37.5-40)
$150
Blended rate across roles
75%
Industry target: 70-80% for production staff
Your utilization
Current Utilization Rate
75.0%On Target
Target
0%25%50%75%100%
Annual Revenue
$2,160,000
at current utilization
Revenue per Person
$216,000
1,440 billable hrs/yr
Non-Billable Time
10h/wk
25% of available time
Utilization Gap
On target
vs 75% target
Above Target
+$0/yr
surplus vs target — watch for burnout above 85%
With Real-Time Tracking
$2,160,000/yr
Agencies with real-time time tracking capture 23% more billable hours than those using end-of-day logging. At $10 users, Vantage costs $5,880/yr.
2026 Utilization Benchmarks by Role
Junior Designers / Developers80-90%
Senior Creatives / Developers70-80%
Project Managers60-70%
Account Managers50-60%
Principals / Leadership30-50%
See your utilization in real time
Track billable hours, set targets by role, and spot imbalances before they cost you money.