Free Tool
Agency Pricing Calculator
"What should I charge?" — answered with math, not guesswork. Get hourly rates, project minimums, and retainer pricing based on your actual costs.
Your costs
Adjusts rate benchmarks by service type
$75,000
35%
Benefits, rent, tools, insurance
35%
75%
10
Your pricing
Recommended Hourly Rate
$110/hr
for Web Design at 35% margin
Project Minimum
$2,500
~20 hours at your rate
Cost per Billable Hour
$70
break-even point
Project Pricing Guide
Small (~1 wk)
$4,840
Medium (~1 mo)
$19,360
Large (~3 mo)
$58,080
Retainer Pricing (with volume discount)
20 hrs/mo
$2,024
8% discount
40 hrs/mo
$3,960
10% discount
80 hrs/mo
$7,744
12% discount
Annual revenue at this rate$1,584,000
Annual costs$1,012,500
Annual profit$571,500
How we calculate this
- Fully-loaded cost = salary x (1 + overhead %)
- Cost per billable hour = fully-loaded cost / (available hours x utilization)
- Required rate = cost per billable hour / (1 - target margin %)
- Service type multiplier adjusts for market rate differences by discipline
- Project pricing includes scope complexity factor by service type
- Retainer discounts: 8% (20h/mo), 10% (40h/mo), 12% (80h/mo) — industry standard volume tiers
Price with confidence
Track effective rates in real time and see if your pricing actually delivers the margin you planned.