#Agency Metrics

Most agency owners can tell you their revenue off the top of their head. Fewer can tell you their margin. Almost none can tell you their realization rate, their effective bill rate, or their unbilled work-in-progress at this exact moment.

Revenue tells you how much money came in. Headcount tells you how many people you're paying. Neither tells you if you're actually running a healthy business.

The definitive guide to agency financial benchmarks. See how your metrics compare to top-performing agencies.